Move over clean beauty, there’s a new buzzword in town: slow beauty.
Unlike clean beauty, however, it’s worth noting that slow beauty isn’t a new concept. In fact, the dermatology world has long embraced the less-is-more lifestyle (I should know—I was a nurse practitioner in dermatology before starting my own skincare brand). The bottom line? The more you layer, mask, spritz and exfoliate—the more likely your skin becomes allergic and irritated.
No, slow beauty isn’t a trend. It’s an intention. It’s about trusting a brand to take your skin’s health seriously. Slow beauty isn’t trying to sell you more products. Quite the contrary. It’s about fewer-but-better skincare—clinically backed ingredients used in a responsible and meaningful way. It encourages you to use what your skin actually needs.
Slow beauty is a slower, simpler routine that’s right for you, and you alone.
A fringe benefit? Slow beauty has an impact on our earth, too. Because when you use less, you waste less—less shipping material waste, less transportation waste, less packaging waste, less financial waste. Consuming less is the ultimate way to support sustainability. Until we just minimize our purchases and waste, we will never make progress.
First, you have to be honest with yourself about what your skin really needs. What are your main skin concerns? Start by making a list—it could include dehydration, acne, hyperpigmentation, or rosacea, for example. See if you could narrow it down to one.
From there, you’ll want to identify which clinically backed ingredients will work best for your skin concerns, so you can incorporate them into your routine. Here’s a quick guide to save while you shop for products:
Don’t fret—if you’ve identified many (if not all!) of these ingredients as potentially beneficial for your skin, it can be done with a simple and low-maintenance routine. The key is to make sure you’re not overlapping active ingredients in any of your products. For example, your serum, moisturizer, cleanser and eye cream shouldn’t contain the same ingredients as each other—otherwise, you’ll risk overloading your skin, causing irritation and barrier breakdown.
As I mentioned before, brand trust is crucial when it comes to slow beauty. You want to look for skincare lines that have been created intentionally—not just as an individual product, but how they work together. If the brand hasn’t done this, it’s safe to say they’re trying to sell you more without considering your skin’s health. Skin sensitivity is on the rise, and it’s no wonder, considering all of the emerging trends, cycling and endless new products being introduced every day.
If you’re feeling overwhelmed, start simply with one or two swaps at a time. First, find a serum that matches your skin’s needs. Then, add a gentle cleanser along with one hydrating product, such as a moisturizer or face oil. Need a hand? Check out our simple, yet effective skincare line here! Each of our products work seamlessly in shifts to deliver beautiful results with a routine that’s just a few minutes, so you can get back to life.
Slow beauty is about trusting that doing less will result in better skin. It takes time and consistency, but let’s face it: overnight results rarely lead to healthy skin. Leave the strong acids and treatments to a trained esthetician and embrace prevention with a quality antioxidant day serum paired with a quality sunscreen. Slow beauty is also about the whole person, not just the products you put on your skin—be sure to eat healthy, exercise, manage stress, smile and get sun on your face. This concept is not meant to ridicule those who want or need to do more to their skin, but instead support and encourage those to embrace low-maintenance and simply do less. It’s about time the beauty industry embraced “good enough” when it comes to how we see ourselves and what we do to get there.
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