Trust us, you’ve probably never heard of it until now.

Psst...wanna hear a secret? We have a major crush over here at Otto Skin Goods, and we can’t hold it in any longer.

You’ll never guess what it is. Vitamin C? Please! Hyaluronic Acid? Love it, but no. What about Gluconolactone? You’re getting warmer...

Give up? It’s Niacinamide (pronounced nie-uh-sin-uh-mide), aka the true multitasker for skin health.

There are very few skin care ingredients that have been associated with words like “powerhouse,” “all-around ingredient” or “amazing multitasker.” But this tried-and-true ingredient is truly just that. To put it bluntly, it’s the one ingredient you’re probably missing, but should definitely be using.

Nothing new here, though. Niacinamide, also known as vitamin B3, has been used in dermatology to improve skin health for years. So before you write this off as just another upcoming fad in skincare, know that it’s undergone clinical testing and established itself for being useful when applied topically—so it’s proven!

Okay, we know what you’re thinking: Why the big crush?

Glad you asked! Niacinamide is kinda-sorta-totally amazing all year round, but especially in the winter (we’ll get to that in a second). Plus, it’s 2019, and we’re all about taking better care of our skin health this year, right? So, let’s get right into it...

3 Reasons You Should Definitely Incorporate Niacinamide Into Your Skincare Routine

Get ready to impress your friends with all your new knowledge about the skincare ingredient they’ve never heard of before. Here are our top three reasons why you should be incorporating Niacinamide (B3) into your skincare routine ASAP.

1. Reduces Inflammation + Promotes Even Skin Tone

The Science: Niacinamide actively manages inflammation associated with acne and rosacea by improving the skin barrier. Plus, it increases the rate of skin healing and tissue regeneration.

The Results: It reduces the appearance of hyperpigmentation, redness, yellowing and blotchy skin spots for a clearer, more even skin tone. See ya later, acne!

2. Improves Hydration

The Science: This under-the-radar ingredient improves moisture content in the top layer of the skin by increasing the production of keratin, ceramide and fatty acids. It also encourages the production of natural emollients that can help the skin remain hydrated.

The Results: The fabled glow and dewy, hydrated look you never thought possible? It’s yours! You’re welcome.

3. Slows the Aging Process

The Science: Niacinamide decreases free radical damage associated with sun and pollutants. Even better? It reduces the rate of decline of enzymes in skin that influence the aging process.

The Results: Think of Vitamin B3 (your new BFF) as a skincare miracle worker. It increases skin elasticity and smooths fine lines for that youthful look you’ve always dreamed of.

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In other words, if you add anything to your skincare regimen this year, make it Niacinamide. And before you go scouring the internet for some, we’ve got you covered:

Otto Skin Goods Multitasker Night Serum $76

Hit the reset button on dull, tired skin. Using a luminous, water-gel texture, our Multitasker Night Serum works hard at night, so you can wake up to a complexion that’s clean and refreshed by morning. Here’s how it works: our rejuvenating blend of fruit acids exfoliate away dull and damaged skin cells while Niacinamide (Vitamin B3) calms your complexion and reduces redness.

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Dying to know more about Niacinamide? Leave a comment below!