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The Routine

With Love from Columbus

$185

Amazing alone, but even better together. These three quick-to-absorb staples give you everything your complexion needs, and then some! Say goodbye to visible skin discoloration—the Fresh Start Face Oil helps to soften and smooth for that fabled glow. Pull an all-nighter? Dull, tired skin doesn’t stand a chance against our ultra-calming Multitasker Night Serum. And when your face needs a hydration boost, our Go-Getter Day Serum will do the trick—it packs a powerful punch against the appearance of stressed and dehydrated skin caused from pollution and sun damage. We call this little routine a win-win-win.

Size: 1 fl oz / 30 mL each

Made with simple ingredients, the Fresh Start Face Oil brightens and visibly evens your complexion with ease. Using a beauty-food blend of essential Vitamin C and antioxidant-rich fruit oils, this quick-to-absorb oil helps to soften and smooth for that fabled glow.

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Don’t let this lightweight gel fool you—our ultra-hydrating, Go-Getter Day Serum packs a powerful punch against stressed and dehydrated skin caused from the elements.  This water-gel serum contains pure, vegan hyaluronic acid, which hydrates and plumps up the look of the skin. Combined with visibly firming Tripeptide-5 and a potent blend of antioxidants including Kakadu Plum, Watermelon and energizing Ginseng, think of this as your partner-in-crime in fighting the elements. Use daily for dewy, soft skin that’s ready to take on anything.

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Hit the reset button on dull, tired skin. Using a luminous, water-gel texture, our Multitasker Night Serum works hard at night, so you can wake up to a complexion that’s clean and refreshed by morning. Here’s how it works: our rejuvenating blend of fruit acids exfoliate away dull skin, while Niacinamide (Vitamin B3) calms and revitalizes your complexion.

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Doing less is better for the environment. The fewer products we use means less packaging to dispose and fewer ingredients to source and ship. Our impact on the environment goes way beyond the glass bottle and recycled box our serum comes in. It starts with every ingredient we source, the packaging, plus the shipping materials and emissions for transportation of every ingredient.

There are many things that go into a finished product, from sourcing to testing. Using fewer products with a more simple, concise ingredient list is better for the environment. Use what your skin needs and nothing more.

There are absolutely no parabens or phthalates in our products, and we never test on animals.

Here's your new regimen:


THE DAY SHIFT

Rinse your face with water

Apply 3-4 drops of The Go-Getter Day Serum

Follow with sunscreen or makeup

It's going to be a great day!


THE NIGHT SHIFT

Use a gentle cleanser

Apply 3-4 drops of The Multitasker Night Serum

Follow up with a quick massage of 4-6 drops of The Fresh Start Face Oil.

Goodnight!



Experience the results:

THE GO-GETTER DAY SERUM

Hydrate + Glow:
Vegan Hyaluronic Acid works to boost hydration and prevents the look of dull, dehydrated skin. Glyceryl Ascorbate, a super stable form of Vitamin C, helps brighten your complexion. The result? Dewy, glowing and super soft skin all day long.

Plump + Prep:
Tripeptide-5 helps to visibly firm and rejuvenate skin instantly, so it’s ready for the day ahead. This day serum is perfect to wear alone or to prep skin for seamless makeup application.

Pollution + Stress:
We hand-selected our antioxidant blend, including Kakadu plum, watermelon, ginseng and avocado, to help fight free-radical damage.


THE FRESH START FACE OIL

Even + Bright
 Our Fresh Start Face Oil uses a blend of only the very best botanical oils combined with a powerful, very stable form of 20% vitamin C. This can’t-live-without oil visibly evens and brightens your overall complexion.


THE MULTITASKER NIGHT SERUM

Exfoliate + Refresh
 Ditch the harsh scrubs. Our Multitasker Night Serum has you covered with powerful fruit acids and Gluconolactone. These gentle, yet effective chemical exfoliants help other ingredients work better. The result? Refreshed skin that feels like new.

Repair + Calm
 Niacinamide, the main ingredient in our Multitasker Night Serum, calms, refreshes and helps fade visible discolorations. Plus, it’s great for all skin types!


Customer Reviews

Based on 50 reviews
96%
(48)
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A
Ashley

The Routine

B
Beth Stropes

The Routine

N
Nikki Ramming
Love the products!

I’ve been using the routine for a few weeks and my face feels clean and adequately moisturized.

H
Han
My favorite simple and sustainable routine

I’ve been using the routine for years now and I’m obsessed! I’ve always liked to roll out of bed and start my day and love how easy this routine is to follow in less than a few minutes each morning and night. I have seen a huge difference in my skin glowiness and texture since I started. Even when I had hormonal acne, I added one product to the routine and it still worked great for my skin. I’m also huge into sustainability and their products are made mostly of glass and then all recyclable packaging (even shipping materials) which I absolutely love. Highly recommend.

E
Elizabeth Moyo
Best skin care products!

I love The Routine. It is the only routine simple enough for me to follow and makes my skin look and feel great. I can’t even pick a favorite product in The Routine because they are all great and work well together.

Only the good stuff

We formulate our products using clinically proven actives: vitamin C, niacinamide, fruit acids, hyaluronic acid and antioxidants

Single note formulation

Active ingredients are used at correct percentages and not repeated in any other product to reduce potential irritation and sensitivity

Targets specific concerns

Every product has a unique purpose and is results-driven for specific skin concerns. (think: helps to visibly brighten, hydrate and refresh)